From every channel to every conversion.
This spring, we gave you the clarity to see which channels actually convert, the AI to act on it, and the reach to grow wherever your customers are.
Release highlights
Six headline features. Click through to see each one in action.
Multichannel Conversion Engine
Full functionality on Pro and Enterprise plans
Unify conversion tracking across email, SMS, WhatsApp, and push notifications. Define conversion events, set attribution rules, and track real-time results from a single dashboard.
Know your best-converting channels and get clear ROI across campaigns and automations.
Predictive Customer Scores
AI-powered predictions for every customer. Automatically calculate Churn Risk, Customer Lifetime Value, and Likelihood to Purchase - updating in real-time as behaviors change.
Act before customers leave. Prioritize high-value opportunities and deploy targeted retention campaigns based on predictive intelligence.
Promotional Pop-ups
Display pop-ups directly on your website or mobile app. Promote offers or highlight announcements - no opt-in required.
Turn browsing into action with targeted messages triggered by time on page, exit intent, or a specified event. Choose from templates to launch fast.
AI Sales Missions
AI that learns your sales playbook, generates personalized outreach emails, analyses company data during calls, and recommends the next best action to accelerate deal progression.
Close more deals faster. Transform manual prospecting and follow-up into intelligent, personalized outreach at scale - freeing your team to focus on closing.
Analytics for Sub Accounts
Enterprise admins can now grant sub-accounts independent analytics access. Each team can access pre-built and custom dashboards and query their data in plain language using AI.
Scale multi-account autonomy without losing control. Empower distributed teams with self-service insights.
AI Chatbot
Deploy an intelligent customer service agent on your website or through WhatsApp. Answer FAQs, qualify leads, and route complex issues to humans 24/7.
Cut response times, free your team from repetitive questions, and never miss a lead - even outside business hours.
What we shipped this quarter
Multichannel Conversion Engine
Unify conversion tracking across email, SMS, WhatsApp, and push, with real-time attribution from one dashboard.
Predictive Customer Scores
AI predictions for churn risk, lifetime value, and likelihood to purchase - updated in real time.
Analytics for Sub Accounts
Grant sub-accounts independent analytics access with pre-built dashboards and plain-language AI queries.
Custom UTM Solution
Build UTM templates and automate parameter generation for every campaign link.
Promotional Pop-ups
Display targeted pop-ups on your website or app, triggered by time on page, exit intent, or events.
TikTok Ads Integration
Map Brevo segments to TikTok for retargeting and lookalike audience creation.
Automated Language Detection
Automatically detect each contact's preferred language and match email content accordingly.
Recently Viewed Products
Trigger personalized automations based on which products a contact browsed but did not purchase.
Consent Groups
Let contacts choose exactly what they hear from you by topic or interest.
WhatsApp Resubscription Solution
Re-engage contacts who previously opted out of WhatsApp communications compliantly.
AI Sales Missions
AI drafts personalized outreach and recommends the next best action to move each deal forward.
AI Chatbot
Deploy an intelligent service agent on your website or through WhatsApp, Instagram or Facebook to answer FAQs and qualify leads 24/7.
Custom Sales Analytics
Build custom dashboards for pipeline velocity, forecast accuracy, and deal metrics in real-time.
LinkedIn Lead Ads Integration
Sync leads from LinkedIn Lead Gen Forms directly to Brevo contacts. Map segments for retargeting.
Company Attributes in Forms
Add company-level attributes to forms to capture richer B2B lead data.
Custom Objects Front-end Editability
Create, update, and delete custom object records directly in the Brevo UI. Trigger automations when records change.
2-Click Claude Connector
Connect Claude AI to Brevo workflows in just two clicks.
Share Automations and Content Blocks
Share automation workflows and content blocks across sub-accounts. Ensure brand consistency at scale.
SMS Templates in Automations
Use and reuse SMS templates directly inside automation workflows.
Save and Reuse Dynamic Content
Create dynamic content blocks once and reuse them across multiple campaigns.
CLI Launch: Build OAuth Integrations
Build OAuth integrations with Brevo in minutes using the new developer CLI.
What's coming in H2 2026
Drive revenue growth with predictive insights, intelligent automations, and governance built for scale.
Roadmap items represent planned development priorities and are subject to change. Brevo makes no guarantee of specific release dates or final feature scope.
See it in action
Get a personalized walkthrough of the features that matter most to your team.